Thanks to the ease of online shopping, eCommerce websites are slowly sweeping into the market like never before. Just thinking about it makes me recall everything that I have in my wishlist. Nevertheless, an eCommerce site does have the potential to reach out to hundreds, if not thousands of new audiences.
But are you just reaching out to new audiences, or are you actually converting them into consumers? Do you know how your sales funnel is doing? Do you need to optimize your funnel? It is where CRO software comes into play exactly, and today I am going to review one such tool- HumCommerce.
In this post, we are going to talk about the HumCommerce Review 2020 and how it affects the Conversion Rate Optimization of a WordPress site. But before getting into anything in-depth, let us know what this tool is.
What Is HumCommerce?
HumCommerce is a conversion rate optimization tool that provides eCommerce websites with detailed WordPress analytics of the viewers visiting their page. In simple words, this software assists you in understanding your potential audiences’ interaction with your website so that you can improve your CRO and get more conversions.
HumCommerce comes with the following approach to help its users in skyrocketing their conversions:
- Record the visitor sessions to understand how they browse the website.
- Track the sections in which they spend their maximum time.
- Analyze where and how the users get confused or stuck.
- Keep track of where the users drop out.
- Set up and optimize sales funnel, then modify it accordingly for pushing more customers down the funnel.
Features Of The eCommerce CRO Tool
HumCommerce comes with an accessible dashboard that makes operation of this software easy. The tools, data, and reports come neatly organized at the fingertips of the user.
This feature is especially helpful for the people who are new to the online market and are unsure about how to get more conversions. HumCommerce has a flexible approach towards building a funnel catered to the needs of any marketer using their tool.
You can record and observe the activities of the visitors on your site to analyze an average visitor’s journey on through your funnel. This way, you get to know if the organization of your pages is alluring enough to catch the viewers’ attention, and what changes you need to make in order to get more conversions.
It is one of the most out of the box features of HumCommerce– it shows which parts of your page are getting more clicks and engagement. It means you can spot the weak parts of your pages and optimize them accordingly.
Use this feature to analyze the clicks and mouse movements of your customers when they land on your website.
Layouts and designs play a huge role in deciding if your customers will scroll through the entire page or click away in a few seconds. You can run various tests on your store’s pages to understand what works for your audience and what doesn’t. Find out the perfect design and buttons for your pages and the images on them using A/B testing.
Track the performance of your store and its metrics in real-time. Understand your customers’ buying behavior and analyze everything- from initial contact to sales. HumCommerce provides customized graphs and reports for its users for particular insights.
You can find and analyze the best keywords for your website from search engines that can help in ranking up your eCommerce store faster on Google and Bing. Use this information to optimize your pages and improve your overall website SEO.
Added to the features mentioned above, here are some more aspects of HumCommerce that the users like and why this CRO tool is one of the best available in the market:
1. Marketing Reports
You get clear reports on how your page visitors act on your website. HumCommerce lets you keep an eye on your business conversions and results. All the reports are available on the dashboard, which means one doesn’t have to jump into different sections of their store to get better results.
2. Easy Installation and Operation
HumCommerce is very easy to install and operate due to its organized dashboard. Any micro-businesses who want to set up their eCommerce store can utilize the platform without any hassle- another thing that I absolutely loved about this tool.
3. Real-Time Visitor Logging
HumCommerce lets you track from where your visitors got access to your website, how long they stayed there, the actions that they took, screen recording for future reference, and many more.
4. Custom Reports
You can customize your reports and analytics for specific insights. It means that you don’t have to look into the full reports to know about a particular activity, you can get separate reports for them as and when you want.
5. Form Analysis
One of the things that I absolutely loved in this tool provided me with the option to analyze the submission forms on my website. It contains all the details regarding how much time it takes to fill, the sections where maximum visitors drop out, etc.
Pricing for WordPress Analytics
One thing that I absolutely loved about HumCommerce is the budget-friendly prices that they offer for even the micro-businesses with a tight budget. They come with three plans in total:
HumCommerce Premium (Monthly)
Price: $9/ month
HumCommerce Premium (Annually)
Price: $67/ year
Billing: Both Yearly & Monthly options available
Pros and Cons
There are various impressive features of this WordPress analytics tool, but it also comes with some drawbacks. Some of the highlighted pros and cons are:
1. It provides an in-depth analysis of your eCommerce data.
2. It is very easy to install and use.
3. All the eCommerce platforms are compatible with the tool.
4. It provides a thorough analysis of the users’ flow through the website.
5. You can track Google and Bing keywords with ease.
6. The customer support is available 24X7 dedicatedly.
7. 30-days free trial is available.
1. The tool doesn’t come with survey features.
2. There are a few limitations when it comes to the starter plans.
Customers are usually pretty satisfied with this tool. Here are some of their testimonials.
I love how this CRO tool is specific to e-commerce. It lets us dial on each stage of our customer journey and fine-tunes drop-off points quickly in our funnels. Within the first day of installing, we had already made positive iterations on the back of the data HumCommerce provided us.
Nothing short of being in awe as I realized the power of having accurate data of what people are doing on your site. From heat maps to A/B testing, tracking forms, and pages or products, this tool has it all. It is a must-have tool.
What’s The Final Take?
HumCommerce is a reliable WordPress analytics tool that can be used by any eCommerce industry. It makes the conversion rate optimization much more manageable and comes with a uniform analysis of websites. Though it lacks some features, all-in-all, the software shows worthy outcomes.